Palace Pier pub pledges profits to help save arches

The Horatio pub on the Brighton Palace Pier has agreed to donate profits to a campaign which hopes to save the disintegrating arches of Madeira Terraces.

They will be donating £1 to the cause for every sale of their new "Terraces" cocktail.

Illustrator Lisa Holdcroft is also supporting the cause by selling prints and greeting cards of her new artwork and donating some of the proceeds.

A family friendly fundraising event is also due to take place on Sunday August 20 at the Peter Pan playround to raise money for the campaign.

Council leader Warren Morgan launched the crowdfunding campaign to raise £432,000 on July 26 as a proof-of-concept initiative to restore a part of the crumbling arches.

The full restoration would cost £24 million but Cllr Morgan’s aim was to show the city’s support for the cause and to put the city in a stronger position to apply for further grants.

He said: “It will be a show of affection and intention of backing for getting the terraces restored, not just for aesthetic reasons but to serve a purpose.”

B yesterday the campaign had reached a total of £115,537, leaving £326,846 to be raised by the campaign deadline of November 26.